Drop 01 pre-orders open [DATE]  ·  Made to order  ·  Ships from [SHIP DATE]
Reel Bad Man
Drop 01 · Launch

Reel
Bad
Man.

Say little. Catch plenty.

Pre-order Circle Badge Shop all
Angler in a white hooded sun shirt on a boat

Reel and real.
Two different things.

Reel Bad Man started as a meme and we're not pretending otherwise. Same sound, different spelling. Now it's a proper fishing label, run in small drops, made to order, with the circle badge on the back and the marlin on the sleeve.

[Nick: add two lines on how it started and where he fishes]

Drop 01 — Launch

View all →
Circle Badge hooded sun shirt, white
Made to order Pre-order

Circle Badge
Hooded Sun Shirt

[PRICE] AUD
  • REEL BADMAN text on the left chest
  • Circle badge full back
  • Marlin on the sleeve
  • Colour: White

Shop by

Man in a white hooded sun shirt with a marlin on the sleeve, on a wooden jetty Sun Shirts Drop 01 · Pre-order
Folded cream tee with a circle badge marlin print on a timber boat deck Tees Next drop
Navy cap with an embroidered marlin hanging on a boat rod holder Hats Next drop

How pre-orders work

01 Order and pay Pre-order while the drop window is open. Pre-order items are always flagged, never mixed up with stock.
02 We print Once the window closes, your order goes to print. Turnaround: [X–Y weeks].
03 Status emails You hear from us at each stage, so you're never guessing where your order is.
04 It ships Tracking lands in your inbox the day it leaves.

The Crew

Send us your catch in the shirt. The best ones land on the site and in the drop emails.

Angler holding a freshly caught tuna on a boat deck Two mates fishing on a rocky headland at sunrise Dad and kid on a jetty with a small catch
Made to order Turnaround [X–Y weeks] Exchanges: [POLICY] Secure checkout
Reel Bad Man Questions? mate@reelbadman.com
Shop The Crew Turnaround Times Shipping & returns
© 2026 Reel Bad Man